W6 / Why do people contribute to Wikipedia? They are not getting paid...YANG RUIXIN 양서영

In the organization, if you don't do well, punish you. Traditional companies have always relied on external incentives to pressure you with positions and salaries. But in Wikipedia, no one pays you, and there is no dismissal. But why are people still working for Wikipedia?

1.Inner motivation

I think the real motivation is to promote a person's self-selection, which is inner motivation.

 We have forgotten that our free time is always our own, we can consume them, create them and share them, we can accumulate mediocrity into excellence...And this process brings us a sense of achievement! Bring us inner motivation!

 

2.Interest

The person loves to build Lego blocks is because building blocks is his hobby. Lego did not want users to build their own blocks at the earliest and felt that they should produce various versions of the model. But Lego's behavior, not only did not trigger the user's passion but let the user resent. After a few years, Lego adjusted its strategy to sell only blocks to users, only blocks, not models. No longer against users, but cooperation. After Lego stopped claiming to be the creator of the model, the user's passion was aroused. Many enthusiasts build blocks, buy more blocks, and make Lego movies, which is also good for Lego.

3. Once satisfied, fall into the comfort zone

Here's a reference to the difference between work and play, A university has done some research. The researchers gave the students with building blocks and drawings for everyone to compete and see how many shapes they could spell in half an hour? Then the researchers went to the next room and looked through a single-sided glass and saw that the students were constantly building blocks.

The researchers asked another group of students to come and tell them to spell out a certain number of shapes and give them a certain amount of money as a reward. The researchers went back to the next door to observe and found that the students had been paying attention to the number of good, feeling that the number was enough to get a certain reward, and had no interest in fighting.

Once satisfied, fall into the comfort zone，So if you pay for what people like to do, the degree to which people like it decreases.