WEEK 10 - after reading following materials about rimix culture

     Remix culture is also called read-write culture. It can be summarized that other people add ideas or information to the content issued or produced by existing original copyright holders to activate it. To make it easier to understand, this includes activities such as taking existing publications to small meetings and talking to each other. As technology advances and people's ability to utilize digital devices gradually increases, restrictions on the format and content of the media have almost disappeared. In this era, remixing culture seems to be at its peak. There are also various areas where remixing is used. From traditional music and artworks to graphic art, books and information, software, movies and videos, there are no limitations.

     The relevant discourse can explain copyright. There is controversy over who the copyright holder is and how far it applies because the original author exists and is remixing it. Some scholars argue that laws should be changed to revitalize remixing culture. You can even see them proposing a free content movement.

     I thought about it from the perspective of a student majoring in advertising and public relations, and in some cases, netizens' short edits and memes on YouTube become famous, drawing favorable responses from people. In recent cases, it has become such an advertising model, and in some cases, the content itself has been used as an advertisement. In this case, I think it is necessary to think about how much rights should be granted to those who edit and upload. In addition, it is good to see a lot of fun and original content being created based on remix culture, but I think highly volatile content becomes prevalent. For example, you quickly forget what others have remixed without time to see, imagine, criticize, or interpret something else, and the value of the content decreases. What do you think?

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